Multi channel inbound marketing

Media Brainwash

by Ana Mihajloska on 27th April, 2013 at 1:29 PM CEST

“Impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses.”

- Aldous Huxley, Preface to A Brave New World

We live in an era where like it or not, we are constantly surrounded by media. As much as the media has a positive impact on our lives (getting information easily, communicating more easily via phone or internet, finding new ways of entertainment), it has the same amount of negative impact.

As the media’s popularity reached its peak, we see more and more people who cannot think for themselves, but are guided by what the media dictates.

While walking on the street we see all kinds of billboards, magazines on newsstands where on most of their covers, there are handsome men and women advertising commercial or political purposes. We turn on our TVs, it’s the same thing all over again.

The question is if we are conscious enough to see what they are trying to achieve with this subliminal brainwashing.

Image credit: http://thiang.files.wordpress. com/2010/10/media-spoonfeeding -cartoon.jpg

So, the regular citizen is being fed with information daily. One target group that is affected are women. The media keeps forcing pictures and videos of extremely good-looking women, showering with all sorts of cosmetics, make-up, accessories, fashionable clothing. The result is: starved women, with a false picture of themselves, on the verge of anorexia, who save money to buy the latest trendy piece of clothing.

For example, Fiji has a 2000 year old culture, where people who are big are deemed to be attractive. That meant that the person was healthy. They did not have a clue about diets or eating disorders. This changed after 1995, when Fijians discovered television. In a survey made 3 years after, the interviewed Fijian girls were not only dieting, but they had eating disorders in order to lose weight. And all of this happened only from watching TV, the only media they got in touch with.

"So long as they continued to work and breed, their other activities were without importance. Left to themselves, like cattle turned loose upon the plains of Argentina, they had reverted to a style of life that appeared to be natural to them, a sort of ancestral pattern... To keep them in control was not difficult.”

- George Orwell, 1984

In order not to turn into clockwork oranges, organic from the outside, but mechanical from the inside, we should become more aware of this matter. We should not allow to be treated like cattle and live life according to a pattern, which the ruling classes imposed on us. We should acknowledge that we are smart and capable of doing great things, and should allow no one to limit us in achieving our goals.

Ana, C:F Writers Action Team #11

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Nenad Todorovski

Nenad Todorovski | Action team

It's funny how one of the greatest achievements of modern society slowly turns on us becoming one of our worst enemies. One of the greatest culprits for the raising loss of cultural diversity is probably brainwashing media
Great article! :))

28th April, 2013 @ 12:11 AM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff

Kudos for the article Ana! I agree also with Nenad's comment... and to add up: hurry up and throw away the television! Nothing good will come up from watching TV these days...
Internet on the other hand is quite subversive, and only if you use it wisely!


28th April, 2013 @ 3:33 PM CEST

Ana Mihajloska

Ana Mihajloska | Action team

Thanks guys. I totally agree with you :)
That's exactly what we need to do in order to stop this spreading disease - throw away our televisions and be careful where the paths of the Internet will take us!

28th April, 2013 @ 4:17 PM CEST

Muhammad Ali Ali

Muhammad Ali Ali

Great article! :)) inspiring and Great article! :))
so nice of it

3rd May, 2013 @ 9:06 AM CEST

Elena Onchevska Ager

Elena Onchevska Ager | mentor

A very good one, Ana! :) My only reservation is about the "getting rid of television" idea... Isn't internet supplanting TV already anyway?

I'm more in favour of addressing the essence (the manipulative discourse of the media) rather than tackling the surface, i.e. the medium (vehicle) of communication. The medium can be anything - e.g. a (seemingly innocent) song, if you ask me.

I believe education should work a lot more seriously towards equipping people with the skills of demystifying deceit and, ultimately, boycotting it.

3rd May, 2013 @ 11:02 AM CEST

Ana Mihajloska

Ana Mihajloska | Action team

Elena, thank you for your opinion :)

Yes, I agree that the Internet is supplanting TV, but specifically in our society that is always falling behind with advancement, there are a lot of people who don't use the Internet and the TV is the only source that feeds them.

However, I agree with your point, education should definitely take a more serious approach to this matter.


3rd May, 2013 @ 11:55 AM CEST

Kevin Holder

Kevin Holder

Great article can most definitely share it with someone else

3rd May, 2013 @ 12:51 PM CEST

Jatin Kataria

Jatin Kataria | Action team | CF Chapters

perfect article. . this is the same condition all over the world.. and thats where role of citizen leadership + ethical media comes in picture...

Media is directed and operated by power and so will influence in their own way.. ur article is just awesome... beautiful and i loved picture in the article..

in the world of social media, we should learn to konw the reality by corss-checking... social media helped us strongly to come out from media brainwash... :) :)

3rd May, 2013 @ 1:21 PM CEST

Anna Iv

Anna Iv | Action team

Kudos for the article, Ana! And, I gotta say, the picture conveys it perfectly. As I mentioned before, media is a manipulating machine.

Cheers! :)

9th May, 2013 @ 5:12 PM CEST

Chourouq HAISNI

Chourouq HAISNI | Action team

Great topic!! Media is a very powerful weapon and it needs to be used with a lot of care and moderation!!
Great Read Ana!

14th May, 2013 @ 10:18 PM CEST

Samuel Duru

Samuel Duru | Action team

A real hot topic Ana. People really need to be media savvy. Swallowing everything peddled through the media, hook, line and sinker, could be dangerous, especially nowadays.

25th May, 2013 @ 6:25 PM CEST

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