Multi channel inbound marketing

Tip of the Week #7: Give it color or a second thought?

by Dan Croitoru on 16th November, 2010 at 5:17 PM CEST


“SAVE PAPER - Please do not print this e-mail unless necessary”, I have this sentence on all my outgoing emails to remind others not to print unless actually needed. However, I am doubtful that my not-so-subtle hint has managed to decrease paper usage dramatically since the people’s habit to print is hard to quit overnight. 

So, let’s not focus on the habit changing this time but what can we do to be more environmentally friendly when printing.

First of all please consider printing in black and white rather than color and also use a lower tone because these small changes make a great difference. Not only that it will cost you less money but also we will produce less damage to the environment. Usage of less soy/vegetable based color inks will help in reducing air and land pollution. So what can you do? Simply customize your printer and/or software default settings to print in grayscale/black & white.

Second thing, when we print, we use a lot of paper. We can save up to 50% paper by simply printing on both sides, as Harshit Kachchhi commented on our first Tip of the Week. If you have this option, set your printer to print on both sides. If not, either do it manually or reuse the other side of the paper already printed. To decrease paper usage you can also adjust the margins of your document to ‘Narrow,’ pay attention to spacing in between lines and paragraphs, and decrease the font size so each page fits as much text as possible.

Third, please pay attention to the font you use. As we described in the first weekly tip: Eco Font, you can save up to 25% of ink when we print by simply choosing the right font. Thank you Aik Heng Yap for letting us know about a really helpful in-depth article on all things related to fonts and printing. It seems that Century Gothic, Eco Font and Times New Roman are the best when we talk about sustainable printing. So why not set these as default?

Do you have other suggestions or ideas? Please, let us know!



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Damjan Obal

Damjan Obal

And C:F uses Century Gothic when making stuff for print. Yes, sometimes we have to... some people just don't do digital :)

16th November, 2010 @ 8:55 PM CEST

Sayanee Basu

Sayanee Basu | Action team | CF Chapters

Frankly, I can't remember when was the last time I printed my school lecture notes... we bring laptops to lectures and I just use Acrobat annotations to make notes! And yes, any reports/letters now have the font Century Gothic!

17th November, 2010 @ 11:32 AM CEST

Harshit Kachchhi

Harshit Kachchhi

Very true...

Sometimes, to make our presentation very effective...We use black background with white foreground fonts...

If in case there is a need of taking print out of any such presentation, It would be really a havoc on trees !!

As printing the page with black background will drink up your cartridge totally...

We should take care while taking a print of such a beautiful to watch presentations!!

18th November, 2010 @ 7:17 AM CEST

Shweta Birla

Shweta Birla | Action team

Nice.......even in offices, we make it to the point that printing has been done on both sides.

20th November, 2010 @ 8:57 PM CEST

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